Establishing a Strong Identity and Marketing Presence
for a New School in Pune!

Establishing a Strong Identity and Marketing Presence for a New School in Pune!

Sapiens School
of Learning

Sapiens School of Learning entrusted The Tagi Studio with the launch of
their first school in Pune, with a mission to establish a strong brand presence and communicate their commitment to holistic development. The school emphasizes academic excellence, emotional intelligence, and personal growth within a nurturing environment.

Our objective was to create awareness and engagement by designing a brand identity that reflects these core values—nurturing minds, fostering emotional intelligence, and cultivating holistic growth. The campaign was strategically designed to inform and inspire parents, positioning Sapiens School of Learning as the ideal choice for their children’s educational journey.

Services

Branding Identity

Strategy

Marketing Collateral

Brand Strategy

Mascot

OUR DESIGN APPROACH

Our design approach for Sapiens School of Learning was to integrate symbols of growth and balance, using natural elements like trees, leaves, and flowing forms that represent emotional resilience and intellectual development.

1. The closed-eye child
reflects emotional intelligence
and inner growth.

2. The open-eyed child
symbolizes vigilance,
curiosity, and a readiness to explore the world.

3. The flower and bird on their heads highlight the nurturing of their full potential.

OUR DESIGN APPROACH

Our design approach for Sapiens School of Learning was to integrate symbols of growth and balance, using natural elements like trees, leaves, and flowing forms that represent emotional resilience and intellectual development.

1. The closed-eye child
reflects emotional intelligence
and inner growth.

2. The open-eyed child
symbolizes vigilance,
curiosity, and a readiness to explore the world.

3. The flower and bird on their heads highlight the nurturing of their full potential.

The mascots

At Sapiens School of Learning, our mascots are inspired directly by our logo, featuring round faces and expressive round eyes that reflect curiosity, inclusivity, and a love for learning. These mascots strengthen our brand identity, creating a fun and engaging connection with students, parents, and educators. Whether in classrooms, events, or digital platforms, they bring warmth and relatability, making learning more exciting.

BRANDING AND MARKETING COLLATERALS