Bringing KSM-66 Ashwagandha’s Story to Life Through Design & Tradition

KSM-66 Ashwagandha wanted a redesign of their brochures and catalogues to reflect the richness of Indian art while reinforcing their brand’s deep-rooted heritage. To achieve this, we embraced Warli art, a centuries-old Indian tradition known for its simplistic yet meaningful depictions of life and nature.

Through this artistic approach, we visually represented the various industries KSM-66 Ashwagandha serves—sports nutrition, pet health, food & beverages, personal care, and skincare—creating a cohesive and culturally immersive brand narrative. By integrating Warli art, we not only honored India’s artistic heritage but also symbolized the fusion of tradition and science, reinforcing KSM-66 Ashwagandha’s commitment to holistic well-being.