Ātman was born from a mother’s wish to teach her daughter the value of simple living. Through handcrafted incense sticks, the brand offers a pathway to calmness, encouraging people to slow down and embrace moments of peace in today’s fast-paced world.
We crafted an incense pack that offers an immersive sensory experience. Our aim was to create a brand identity that truly engages the mind, body, and soul. Our packaging design appeals to all the senses, offering a complete user experience that fosters relaxation and mindfulness.
With an all-in-one DIY kit to craft your own incense holder and a specially designed meditative sound, Ātman provides a holistic approach to calming the mind and elevating daily life.
Services
Brand Identity
Brand Strategy
Nomenclature
Packaging
Film
Photography
The incense stick logo features an elegant ‘A’ with two dots, symbolizing ignited incense sticks. The packaging is inspired by India’s rich heritage, incorporating royal architecture and majestic wildlife to evoke a sense of luxury and grandeur, reflecting the opulence of Indian royalty.
The incense stick logo features an elegant ‘A’ with two dots, symbolizing ignited incense sticks. The packaging is inspired by India’s rich heritage, incorporating royal architecture and majestic wildlife to evoke a sense of luxury and grandeur, reflecting the opulence of Indian royalty.
